NL Workshop Smurfit Kappa

Date & Time 31-01-2019 | 14:00 - 17:00

Location T3-11 (Mandeville)

Type Workshop

Required Languages Dutch

Dresscode Business formal



Have you ever looked at product packaging in-store and thought: I could do this better? Now is your chance! In this workshop, you will get hands-on experience of what it takes to create a new product packaging for a supermarket. The workshop will start with an introduction into "shelf ready packaging" which will teach you the "five easies". After getting to know the basics in this short introduction, it will become clear that creating a suitable product packaging is not as easy as you might think. Together with your team, you will then have to use the "five easies", scissors, tape and different colors of corrugated paper in order to create your own innovative product packaging. After this, you and your team will get a few minutes to pitch your own created product and explain why your new product design should be on the shelves of the supermarket.

At Smurfit Kappa, there are 4 different tracks in traineeships: Finance, Operations & Supply Chain, Sales and Management. They are looking for ambitious young professionals who are highly motivated to develop themselves in one of these tracks. 

Location: T3-11 (Mandeville)

Be aware: the penalty policy applies to this activity.


  • Recommended to Dutch third year bachelor and master students
  • Focus on students with a background in Finance, Operations & Supply Chain, Sales and Management
  • Selection based on CV